Marketing & Outreach
Marketing Customer Loyalty Programs
UPA builds comprehensive marketing programs to promote enhanced, opt-in services to energy consumers. We’ve helped utilities and municipalities across the U.S. sign up customers for home services and device installations with targeted, proven campaigns that generate fast results.
Our marketing engine covers the full lifecycle of the customer buying experience, including:
- Message development that captures a strong value proposition
- Creative design and development for advertising inserts and placements
- Media recommendations and purchasing to enhance direct outreach
- Friendly service representatives who handle sign-up, appointments, and dispatch
- Evaluation forms that validate the professionalism of our technicians and services
- Program administration and campaign metrics analysis
Utility Marketing Expertise
There is no need to start from scratch when you can tap into our extensive utility marketing experience. We package up an appealing program with strong ROI, taking the burden off of your staff while delivering exceptional results.
Call Center Support
Marketing capabilities include a state-of-the-art call center to reach consumers for opt-in programs, set appointments and deliver superior technical support, either standalone or as part of a deployment.
